Beschreibung:
About this role As the Senior CRM Team Lead for this assignment you will step into a pivotal leadership position within our global logistics operations. You will take the helm of a dynamic, hybrid team consisting of both CRM Specialists and CRM Developers, focusing entirely on optimizing and elevating the courier lifecycle globally. During this period, you will be at the forefront of a major strategic business transformation: merging our currently separated logistics models (both independent contractor and employed models) into a single, highly efficient, unified logistics model. To achieve this, you will oversee the orchestration of complex, multi-channel communication strategies across Email, Push, In-App, and WhatsApp, ensuring seamless courier engagement and retention throughout the transition. You will also be a champion for operational efficiency—identifying opportunities to drive communication automation that actively replaces manual, time-consuming operational tasks. Furthermore, you will lead critical tool migration initiatives to ensure our tech stack continues to support our massive global scale. If you are a strategic thinker who thrives at the intersection of technical CRM development, lifecycle strategy, and people leadership, this role offers a unique opportunity to leave a lasting impact on our global delivery network. What will you bring to the team? Proven Leadership: Experience managing, mentoring, and leading high-performing, hybrid CRM teams (specifically a mix of CRM Specialists and CRM Automation Developers). CRM Expertise: Deep, comprehensive knowledge of overall CRM strategy, lifecycle management, and user journey mapping, preferably within a fast-paced, high-volume tech or marketplace logistics environment. Omnichannel Orchestration: Demonstrated success in orchestrating complex communication flows across multiple touchpoints, including Email, Push Notifications, In-App messaging, and WhatsApp. Change Management: The strategic mindset required to navigate and drive massive business change, particularly in merging or unifying distinct operational/logistics models. Automation Champion: A strong track record of designing and implementing communication automation to phase out manual operations and increase scalability. Technical Expertise: Experience leading or deeply collaborating on major CRM tool migrations, system integrations, and tech stack consolidations. Nice-to-Have: Hands-on or strategic experience with our core platforms, specifically Salesforce Marketing Cloud (SFMC) and Braze, is highly advantageous. Inclusion, Diversity